Gallery owners and husbands

Gallery

History of Heartwood Gallery in Saluda, NC

Heartwood began in 1985 with an investment of $100 for the first month’s rent. Shelley DeKay boldly opened her weaving studio in a small town that consisted of two general stores and several boarded up buildings. Today Heartwood Gallery is a beautiful and unique collection of American craft, featuring the finest pottery collections and an array of jewelry, glass, wood, fiber, metal and original paintings by local artists. Saluda is still only three blocks long but is now thriving with cafes, music and other small shops while retaining its historic integrity and community atmosphere.

In the early years customers could buy hand-woven rugs, clothing and hammocks in custom dyed colors and even watch them being made. With every sale Shelley was able to buy more yarn and dye for weaving, and she began to seek out the work of other artists. Regional pottery and other crafts filled Shelley’s studio as her passion for crafts was taking on a new direction.

Four years after Heartwood opened, Shelley realized she needed more space, capital and renewed energy. Barbara Seiler, then her best customer, became a partner and brought more love of American craft and the keen eye of a collector to the mix. At the beginning of the partnership, they agreed on three priorities for the business. First, they would offer only 100% American work. Second, they committed to relationships—to each other, the community, their customers and the craftspeople whose creations they represent. Their third goal was to share their passion for handmade craft by educating their customers about the artist’s process and its value.

Heartwood’s success has been in the details: hiring and training friendly staff, exceptional customer service, attending national and regional shows, staying involved in the local community and, most importantly, honoring the ones who make the work. The 24-year journey from weaving studio to contemporary gallery with an excellent reputation is based on our principles and driven by our love of beautiful crafts, handmade in America.